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Styleways Acquires HP Latex 2700 to Achieve Next Level in Sustainability, Personalization and Flexibility

  • Publicado el 09 de Julio de 2024

Styleways has signed a deal with HP inc., supported by Antalis MACRON GmbH, to install a new HP Latex 2700 printer. With this new printer, Styleways is expanding its existing fleet of HP printers, which includes a further four HP Latex 800Ws. Through this expansion, Styleways is prioritizing sustainability, both for its business and its customers. The German printing specialists aim to drive efficiencies through their entire business operations through the installation of an HP Latex 2700 printer.

Styleways Acquires HP Latex 2700 to Achieve Next Level in Sustainability, Personalization and Flexibility

“Our B2C eCommerce customers are demanding we provide sustainability proof points and want us to clearly demonstrate our commitment to ESG. The HP Large Format latex water-based technology is the perfect solution for this,” said Sylvia Bennewitz, Managing Director, Styleways. “Design eCommerce retail shops like Arcondo.de, who specialize in interior décor environment, are a good example of this. They demand short delivery times, quality and sustainable options, something we can now deliver thanks to the new HP Large Format Latex 2700 printer”.

With an additional focus on point-of-sale materials for customers such as Aldi, Edeka and Deichmann, transformation and digitalization is essential to increase productivity and personalization. Sylvia Bennewitz, Managing Director said "Digitalization allows us to achieve the next level in personalization and flexibility. Something that our customers are looking for, as they have multiple different marketing campaigns throughout the year. This requires us to be very agile when we need to print short runs and this latex technology also allows us to change media from one campaign to another, for example using different Self-Adhesive Vinyl (SAV).”

Christoph Splithoefer, End Customer Account Manager, HP Large Format: “Styleways’ decision to acquire an additional HP Large Format Latex 2700 demonstrates the company’s commitment to its customer base and to sustainability. We’re proud to collaborate with Styleways on their journey.”

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