The organizer of the Labelexpo Global Series of trade shows for the label and package printing industry has announced a major new show serving the Latin American market. Labelexpo Mexico will take place over 23-25 June 2021 at World Trade Center Mexico City.
This builds on the highly popular annual Label Summit Latin America, which rotates between three locations, and the extremely successful Labelexpo Americas, which takes place every two years at Donald E. Stephens Convention Center in Chicago. Labelexpo Mexico 2021 will also include the co-located 2021 edition of Brand Print Mexico and will be supported by key trade bodies AMETIQ and ACOBAN.
Lisa Milburn, managing director of Labelexpo Global Series, explained: “Labelexpo Mexico joins our portfolio of hugely successful Labelexpo trade shows. At Labelexpo Americas 2018, we saw a 95 percent jump in visitor numbers from Latin America since 2016, while simultaneously, our Label Summit is expanding with each edition. Both events are proof that the label and package printing industry in the emerging market of Latin America is booming. So introducing a dedicated three-day Labelexpo to the region is the next logical step. It absolutely won’t replace either event, but fully complement them.”
As with other Labelexpo shows, Labelexpo Mexico 2021 will target label and package printers in Mexico and the wider region, while the addition of Brand Print Mexico 2021 will offer printers and brand owners access to a huge platform for sourcing solutions to their varied printing needs. This includes point of purchase, collation packs, outdoor advertising, fleet graphics and direct mail. By placing manufacturers of label and package printing machinery right in front of printers, converters and brand owners in Latin America, Labelexpo Mexico presents a unique opportunity to explore the synergies between different parts of the whole print industry.
Milburn added: “The co-location of Brand Print Mexico will be a fantastic asset to Labelexpo Mexico as it allows us to strategically connect the entire print supply chain from a single place. Mexico has the region’s largest label and package printing market, set to grow by 18 percent over the next few years*, so it is the perfect location for our new show. “Labelexpo Mexico has huge potential to become the largest event of its kind in Latin America, and we are tremendously excited to be bringing Labelexpo to this part of the world.”