High-gloss performance meets a semi-gloss price point as UPM Raflatac announces the launch of its new 60# Raflacoat Premium product range in the Americas. Featuring a true 60# semi-gloss face paper paired with a variety of adhesives and liners, these new label materials are designed to help products "pop" on the shelf. This new product range represents the highest-grade semi-gloss paper materials in UPM Raflatac's portfolio.

60# Raflacoat Premium's clean, white appearance, superior gloss and smoothness are ideal for any prime applications that require brightly colored text and graphics for superior shelf appeal, including food, retail and personal care labeling. This face stock is offered with a range of permanent adhesives and both white kraft and PET liners.

"Our new 60# Raflacoat Premium product range is the perfect fit for your brand," says Stacey MacNeil, Director, Paper Laminates, Americas, UPM Raflatac. "We're proud to say that the level of print cleanliness and 'pop' they offer have historically only been achieved with high-gloss label products. Don't believe us? Order a few printed samples and see for yourself."